This new program hopes to let adults know about services available across Colorado to help them complete higher education degrees or certificates.
The campaign also emphasizes the importance of post-secondary degrees for Colorado's economic future.
"I know first-hand the profound impact a college education can have on your life. My ability to afford college and a law degree opened many doors of opportunity for me and ultimately helped me to become governor. I want all Colorado children to have the same opportunity for success," Ritter said in a news release.
Experts say a college degree increases personal income and economic strength, as well as levels of workforce participation, health, productivity and tax dollars to Colorado.
A study by CEOs found that, for the Denver area alone, increasing four-year degrees by 1 percent has the potential to add $1.8 billion to the city's economy. Statewide, that number is estimated to be several billions of dollars.
More information about Complete College Colorado is available at www.completecollegecolorado.com and www.facebook.com/completecollegecolorado.
(KUSA-TV © 2010 Multimedia Holdings Corporation)