At 1 p.m. on Saturday, Boulder's Tee & Cakes pastry shop hosted the first ever Cupcake Cram at which five contestants had 10 minutes to eat as many of the sweet mini-cakes as they could

World Champion Dale Boone scarfed down 34 cupcakes, as did a local man named Jimmi Mares. The tie triggered a three-cupcake playoff: whichever man could eat the three cupcakes faster would be crowned the winner.

Boone wolfed down the three playoff cupcakes in 12 seconds to earn the victory.

"I tell you what, there's no place on Earth I want to be today than Boulder, Colorado. I've traveled all the world defending our country in eating contests, bringing the world together by eating," Boone said. "And I tell you what, this is something else to win right here in Boulder. I'm so happy."

Boone is known for several competitive eating feats. On separate occasions, he's eaten: 21 jalepenos in three minutes; 21 hotdogs in 12 minutes; 100 oysters in two minutes; five pounds of Don Chen Noodles in five minutes; 278 Pelmenis (Siberian ravioli) in six minutes; 24 fully-loaded chili dogs in 10 minutes; five pounds, four ounces of baked beans in 1 minute 22 seconds; 17 corndogs in five minutes; 115 pieces of sushi in 10 minutes; and 24 donuts in 40 seconds.

The event, which featured five competitors, was run by World League of Competitive Eating.

Boone has his pick of either $250, or a dozen cupcakes per month. Mares got either $125 or six cupcakes per month for six months.

"I tell you, you've got local talent here's really pushing me," Boone said. "So, I've got to really watch my back."

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