Prices are trading near a six-month high at more than $1,700 an ounce.
The Gold Forum, considered the world's most prestigious metal equities investment conference, is being held in Denver this week.
Tim Wood with the Denver Gold Group says the purpose of the private conference is to link the trade association with leading global investors.
Wood says gold prices are on the rise for a variety of reasons. The main one being the season.
"We see, for a number of reasons in the fall, gold starts to move up again after a very quiet summer," Wood said. "That's very typical. And then also, we have the onset of new uncertainty."
Wood says one of the key things he tells investors is not to think of gold as an investment.
"I know that sounds counter-intuitive," Wood said. "You need to look at gold as a wealth preserver. It is that ring out there floating for the time that you might least expect that you need it. Gold will preserve your wealth in times of enormous uncertainty. So what we do is encourage people not to look at it as a get rich quick opportunity. That's not the case at all."
(KUSA-TV © 2012 Multimedia Holdings Corporation)