The reality TV stars and fashion designers already have an eyewear and clothing line. In October, their new plus-size line will hit stores. It's called the 'Kurves Kollection.'
The sisters say the decision to partner with Sears stemmed, in part, from lessons they learned while operating their own high-end boutique.
"I think we really learned from trial and error from opening our own stores called 'Dash.' We started off with higher-end clothes and once we came out with the show and figured out what our fan base was, our fan base became our customer. They couldn't really afford the higher price points we had at the store. So we completely re-hauled Dash," Kim Kardashian said. "We wanted a brand of luxury clothes but at an affordable price."
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