KUSA - The rights of online users and those of digital content creators are once again colliding.

There's now a new effort to battle online piracy, and it targets individuals rather than large corporations.

The entertainment industry is teaming up with five of the nation's leading internet service providers to discourage piracy through the copyright alert system.

Content companies will tell an ISP when they've detected that you've illegally downloaded content. The ISP then sends you an e-mail or alert about the perils of and alternatives to online piracy.

But if the piracy continues the warnings intensify.

(KUSA-TV © 2013 Multimedia Holdings Corporation)