KUSA - Smart Trust is a new book getting a lot of buzz in the business world. It is about whether there are still people left in the corporate world who experience the benefits of trust in their professional and personal lives.
Stephen M.R. Covey and Greg Link co-authored the book.
They say the biggest impediment to global economic health right now is not the economics of the financial crisis but the loss of trust the crisis caused.
To help resolve this situation, the authors share the insights and practical advice of leaders and organizations throughout the world that are building high-trust relationships and cultures, which they believe will foster greater economic prosperity, energy, and joy.
The authors make the case for the importance of trust and then teach readers how to trust in an untrustworthy world: by coupling what they call the "universal innate propensity to trust "with a high level of critical analysis. The book includes examples from prominent companies like eBay, and quotations from respected managers like sociologist Peter Drucker.
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