KUSA - At the conclusion of each USA Pro Challenge stage, a mad dash takes place in a white tent behind the podium. Just minutes after official results are in, Louisville-based Pearl Izumi goes to work quickly putting team logos on different colored jerseys, however, these aren't the jerseys the guys will wear to race the next day.
The Pearl Izumi festival tent serves a dual purpose: sales to the public and official wardrobe supplier for leading riders.
"It's always magic every time," marketing manager C.J. Davis said.
After all the presentations have taken place, Davis uses an extremely hot press to transfer team logos onto actual race jerseys. It's quite the science.
"We heat this up to just under the melting point of polyester, where the fibers of the polyester open up to accept the dye which comes from here."
It also takes precision.
"Try to get it square," Davis says with a smile.
He only has a very short amount of time to get it right.
"Over the next 45 seconds, what's happening is that ink is going from a solid to a gas and going into the fibers of the polyester and actually dying the fabric in the same way and the same process that the jerseys that we printed are dyed."
Jerseys can change every day with different sized riders and teams, so how does C.J. and his crew keep up so fast?
"After the race when we're back in the tent, which is called the Green Room, and we are making the podium jersey which looks like this," he says as he holds up a long sleeved jersey with a zipper up the back. "We actually have a size set of these and if we don't know the riders and have not worked them before, we go ahead and have them try on a size."
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