NORTHGLENN - Each year, more than 1,000 kids die from the "choking game," also known as the "fainting game."
It refers to intentionally cutting off oxygen to the brain with the goal of a possible high or passing out.
But instead it leads to seizures, mental disabilities and deaths.
A Colorado mother lost her 12-year-old daughter to the choking game and has made it her mission to raise awareness and get the conversation started about a deadly game.
"It seems like people have a hard time talking about things that make them feel uncomfortable, especially when it comes to children," said Babs Canacari.
Canacari lost her daughter, Brianna, when she was in sixth grade.
It's a game that many once thought was done in groups or with friends but it has turned into a game young kids are trying by themselves, starting as young as 10 and 11 years old.
On Saturday, Canacari put together the first "Ride for Hope," a motorcycle ride in memory of her daughter.
It comes just two days after Briana would have celebrated her Sweet 16 birthday.
"I find it important and enjoyable to help someone else and to spread the word. What she's gone through I could never fathom. I have three kids of my own and can't even imagine how she [Canacari] deals with this, shows us how strong of a woman she is, and then to go out and teach other people about this choking game," said Richard Polanco, a motorcycle rider and supporter of the BriFoundation.
"This is who it happens to. I am not a bad parent. I am not an ugly person or a bad person, this is what happens. It happens to everyone and we have to get the word out. It's the same across the board, they're happy kids, they're good kids and they're just trying something new," said Cancari.
Cancari wishes she would have talked to her daughter about the dangers of the choking game, something she didn't know about at the time of Briana's death. She now hopes other parents will hear her cries and have the conversation.
To learn more about the Bri Foundation, go to: www.brifoundation.com.
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