A woman uses her iPhone March 1, 2012 in Washington, DC. More American adults now own smartphones than basic mobile phones, according to a survey released on March 1, 2012. The Pew Research Center's Internet & American Life Project survey found that smartphone penetration has increased significantly among nearly every major demographic group in the United States. According to the survey, nearly half -- or 46 percent -- of Americans aged 18 and older owned a smartphone as of February while 41 per
NEW YORK (AP) - Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its traditional TV ratings.
The company responsible for measuring TV viewership said Monday it will use codes embedded by networks within the programs to collect this information.
Nielsen's measurements are the lifeblood of television's economic system, and this development is an important step in adjusting to changes in how content is consumed. It is not expected to have an immediate, dramatic impact in the ratings since Nielsen estimated that only 6 percent of current viewing is not measured now. But the impact could be bigger on programs that appeal to young people who are more apt to watch on mobile devices. Nielsen's ratings are used to set advertising rates.
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