Bassi is one of the world's leading authorities on the emerging "decision-science" of human capital analytics. Together with colleagues around the world, Bassi has worked to improve the state of human capital management, helping organizations find win-win relationships with their employees.
Bassi's best advice for employers: focus on being a good employer and creating a caring and inspiring workplace worthy of employee's best efforts.
She says while verbal praise and monetary compensation can inspire employees, bosses need to think outside the box.
"You have to have a purpose to the workplace that goes beyone just making money. Making money is important but in and of itself, its not enough to inspire people," Bassi said.
Bassi's book, "Good Company: Business Success in the Worthiness Era," gets the root of one of the biggest problems facing America's largest companies today: corporate disconnect. Good Company focuses on a different concept of good: not defined as decent performance, but rather as worthy behavior; coining a new phrase in our economic history called "The Worthiness Era."
"The worthiness era is the period that were in. Where increasing transparency makes it very difficult to get away with bad behavior. So, good companies, those that are good employers, good sellers, good to their customers, and good stewards of their communities and the envirnoment make more money than the bad guys," Bassi said.
If you would like to learn more information about Bassi's book, she will be at The Tattered Cover on Colfax on September 20 at 7:30 a.m.
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