The 37-inch aluminum torch is shaped like a feather with an open eye in the middle outlined in red.
The torch's designer said he shaped the object to look like a firebird. The firebird is a mystical creature in Russian folktales that has magic powers. It is also believed to bring good luck and fortune.
The torch relay will begin on Oct. 7 in Greece and will stretch more than 40,000 miles as it winds its way past former Winter Olympic Games capitals on its way to the Black Sea resort.
The games themselves begin on Feb. 7, 2014.
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