KUSA - You get what you pay for. A new study found there is a positive relationship between the amount a college football coach is paid and the football team's performance.
The study was done by the University of Colorado Denver Business School and showed when schools change coaches, higher pay is associated with improved performance.
In the study, researchers analyzed the performance and coach salaries of Division 1 football teams.
They found there was a direct correlation between higher pay and improved team ratings. They also found that top-ranked universities were willing to pay more - even for small performance improvements - would mean they were invited to BCS bowl games.
Researchers did not look at the whether the actual benefits of team performance exceed the costs of these expensive coaches thought.
This study was published in the May edition of the Journal of Sports Economics.
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