Broncos hope to sell off stadium naming rights by year's end

9NEWS at 7 a.m. 09/21/16.

DENVER BUSINESS JOURNAL - The Denver Broncos will make quarterly payments starting in October to own the naming rights of their stadium, but the team hopes to have a new naming-rights buyer by the end of the year, a stadium official said Tuesday.

Until then, the stadium will retain the name Sports Authority Field at Mile High despite the sporting-goods retailer's bankruptcy.

The team asked the Metropolitan Football Stadium District — the agency that owns the Broncos stadium — if it could make the payments quarterly, instead of annually, as Sports Authority had done for the past 15 years.

Despite the Broncos' naming-rights payments, the team has no intention of being a long-time owner of the stadium naming rights, said Ray Baker, chairman of the board of directors for the stadium district.

Read more at the Denver Business Journal: http://bizj.us/1ob9pw

(© 2016 American City Business Journals. All rights reserved.)
 


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