Peyton Manning becomes comic book hero for Gatorade

DENVER BUSINESS JOURNAL - Denver Broncos quarterback Peyton Manning has notched another endorsement deal on his sheriff's belt.

Manning, or at least a comic book drawing of Manning, stars as "The Sheriff" in a new "superheroes" ad campaign for Gatorade.

Manning joins his brother, New York Giantsquarterback Eli Manning, and NFL starsCam Newton, J.J. Watt and Robert Griffin III(RGIII) as "The League of Captains" in the campaign for the sports drink.

The players' likenesses are featured on limited-edition bottles. The "League of Captains" is a digital comic available on and printed comics will be available at pro football games starting this month.

Read more at the Denver Business Journal:

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