KUSA - GM is getting plenty of mileage out of "Captain America: The Winter Soldier." The carmaker's all-new Corvette Stingray has a starring role as the Black Widow's snazzy new ride.
Chevrolet cut a deal with Disney's Marvel Studios to give its Corvette prominent screen time in the new film. It's one of the biggest product-placement deals for GM since its 2007 tie-in with the first installment of the "Transformers" franchise. The shiny black sports car gets its first moment in the spotlight when the Black Widow (Scarlett Johansson) picks up Steve Rogers (aka Captain America, played by Chris Evans) near the U.S. Capitol.
Steve Tihanyi, GM's general director of branded entertainment, personally suggested Johansson drive the seventh-generation Corvette, saying GM was seeking a "creative, elegant and natural way" to place its sleek, two-seater in the film. Tihanyi wanted to create a marriage in viewer's minds between the Corvette and Johansson's sexy secret agent. "That was the key for me," he said. Johansson's Black Widow is "technologically very savvy -- and a beautiful-looking character," said Tihanyi. "That all exemplifies what a Corvette is about. High-tech. Innovative. And performance-driven in a beautiful package."
Corvette is not the only Chevy model movie-goers will see on the big screen. GM's Tahoe, Silverado and Impala models also get lots of screen time in the new film.
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