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KUSA - A company in Boulder has ventured out into a new challenge called the DevelopHer Toy & Game challenge.

It's a nonprofit organization that focuses on developing toys that are science, technology, engineering, and math-based -- specifically for girls between the ages of 3 and 12 years old.

The DevelopHer Toy and Game Challenge has enlisted a panel of industry experts to serve as judges of a competition including Geena Davis, the Academy Award-winning actor and founder, Geena Davis Institute on Gender in Media; Ibrahim Al Husseini, philanthropist and venture capitalist; Leslie Rottenberg, senior vice president of Children's Media, PBS; Lucy Sanders, CEO and co-founder, NCWIT; Mary Couzin, CEO and founder, Chicago Toy & Game Group; and Jocelyn Goldfein, director of engineering, Facebook.

The DevelopHer Toy and Game Challenge is open to any individual or company (for-profit or non-profit) that has an idea or a prototype for a toy, game, app or video game, that has not been published yet, that develops skills and other abilities crucial for STEM fields and is designed to engage children, especially girls.

The Challenge looks for toys and games for different age ranges, such as ages 3-5, ages 6-8, and ages 9-12.

For more information, go to www.developherchallenge.org.

(KUSA-TV © 2014 Multimedia Holdings Corporation)

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