Recently The New York Times described the sock trend this way: "It signals that you are part of the in crowd. It's like a secret handshake for those who have arrived, and for those who want to." Town & Country took a look as well, throwing the spotlight on socks from the likes of Thomas Pink for $30 a pair and Etro for $70 a pair. Yep. $70. For socks.
On the other side of the coin, you can check out socks from a company called 80sTees.com. It offers products such as the DC Comics Sock Set for $30; one pair of socks for Batman, Superman, Wonder Woman, Green Lantern, and The Flash. The site also offers Wonder Woman and Batman socks with capes for $15, among many others.
Saksfifthavenue.com shows a number of these colorful socks. For example, selections from Paul Smith cost $30 to $35 a pair. Another option, a company called HappySocks.com generally sell a variety of colorful socks for $12 a pair.