Pac-12 Enterprises President Gary Stevenson said on a conference call Friday that the conference is working "day and night" to reach deals with DirecTV, Dish Network, Verizon and AT&T to add to agreements with cable operators in about 48 million homes.
Stevenson said the distributors recognize the value of the conference's programming and the task now is finding a deal that works for all the parties.
The national and six regional networks launch next Wednesday.
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