This year, the stock show - which runs Jan. 12 to 27 - will be offering free parking.
"With your paid ticket, you will not be charged for parking," Paul Andrews, president and CEO of the National Western Stock Show, said.
Andrews said a$3 facility fee will be added to the price of tickets.
"That will cover parking. You'll just be welcomed into the National Stock Show when you come," Andrews said.
Also new this year, the stock show is offering a value snack pack.
"For $5, you get a Pepsi and a snack. You can feed the whole family with that no doubt," Andrews said.
Andrews says there are also season tickets now available at a discount of nearly 50 percent. With more than 23 rodeos, Andrews said it's a great deal for businesses.
On Fan Appreciation Day - the last day of the show - all tickets will $8.
"It's our way of saying thank you to the fans," Andrews said.
For more information on the National Western Stock Show, go to http://www.nationalwestern.com/