KUSA - It's a bird, it's a plane, it's a ... CAMCOPTER?

The CAMCOPTER S-100 "Unmanned Air System," or U.A.S., is the newest piece of technology to hit the film world.

However, Hollywood isn't the drone's only customers, nor was it the target audience for the product. The helicopter drone was developed primarily for security purposes.

Police and fire departments are investing in the computer-controlled drone for surveillance purposes. The fire department is also using it with their thermal-imaging sensors.

It is used on oil rigs and by construction companies to check if electric overhead lines have been damaged.

"Whether monitoring the security of vast pipelines or patrolling borders, the intuitive and accessible technology of the CAMCOPTER S-100 makes it the perfect choice for civil users," says the product's official description.

The credit for this piece of "unmanned" technology goes to Schiebel Electronics, a company based out of Vienna, Austria. Their breakthrough product, what they call "The Smart Alternative," was created in their state-of-the-art facility in Wiener Neustadt.

The drone is getting attention from Hollywood filmmakers as it is decked out with some of the most high-tech, sophisticated cameras in the market, allowing filmmakers to achieve that perfect shot.

Hans-Georg Schiebel, who owns the 62-year-old company, assumed management in 1983 and achieved a major U.S. Army contract in 1991. The first version of the CAMCOPTER was developed in 1995 and got immediate attention for the military. Now, Schiebel looks forward to piquing the interest big screen directors.

"There are some pilot projects where we started to fly this thing as a camera crane really where you move the camera in a predetermined way in the sky, like a red or cineflex, and thereby get incredible precision of your footage and at the same time you get views you otherwise couldn't get," Schiebel said.

Those interested in the CAMCOPTER should know that it is a helicopter, not a plane, making it extremely versatile, according to Schiebel.