KUSA - Tourism is one of Colorado's leading industries and employs 141,000 people statewide.

According to Dean Runyan Associates travel year 2011, a total of $879 million in state and local taxes was created from visitor spending.

Total visitor spending in 2011 was over $15.9 billion, up 9.2 percent over 2010.

The Discover Colorado Rally celebrates National Travel and Tourism Week alongside dozens of travel entities throughout the country that will be promoting travel's significant contributions to the local and national economy.