DENVER -A jaywalking pedestrian was killed overnight in an auto-vs-pedestrian wreck just days after Denver Police launched a new campaign aiming to reduce auto vs. pedestrian crashes.

Police say around 12:30 a.m. Friday, the pedestrian was attempting to cross from the westside of East Exposition Avenue to the eastside when a vehicle going south on South Havana Street struck and killed the pedestrian.

The driver stayed at the scene of the crash and was not injured.
Police suspect the driver may have been intoxicated at the time of the crash, but investigators are still looking into who was at fault.

At 5:30 a.m. 9NEWS Reporter Tarhonda Thomas was reporting on the crash when she witnessed another person jaywalking in the same area where the pedestrian was killed.

According to Denver Police, there were 143 auto vs. pedestrian accidents between January 2013 and April 2013 - up nearly 22 percent compared to that time period in 2012.

On Wednesday, Denver Mayor Michael Hancock and the Denver Police Department launched the Heads Up Campaign - encouraging people to take responsibility for their actions while walking, biking or driving in Denver.

Hancock said Denver safety officials said they will increase warnings and tickets to people who break the law while walking, biking or driving as part of the Heads Up campaign.

Denver has partnered with Denver Public Schools, the Regional Transportation District, BikeDenver and Denver Bike Sharing to give the public some safety tips using billboards, handouts, posters and radio and television public service announcements.

The Heads Up Campaign was developed by Denver-based Sukle Advertising for the city on a pro bono basis.

Several corporate and community sponsors helped fund the campaign including AAA Colorado, Anadarko Petroleum Corporation, BikeDenver, CBS Outdoor and the Colorado Automobile Dealers Association.