KUSA -The 25,000-square-foot Sprouts Farmers Market, on Colfax Avenue and Colorado Boulevard between Monroe and Garfield streets, opened at 7 a.m. on Wednesday.

The opening is a key anchor for the revitalization of the area, which is underserved for grocery stores offering affordable, everyday healthy food. An estimated 100 people have been hired for the store, which includes a soup/olive bar and sushi station as well as Sprouts' popular bulk-foods section.

"We're excited to be part of the Colfax neighborhood," Sprouts President and CEO Doug Sanders said. "Sprouts is proud to sell produce in the tradition of old-fashioned farmers markets, with healthy, high-quality food at a great value. We've become part of metro Denver, and are looking forward to meeting our new neighbors and becoming part of this community."

As for opening day festivities, there are several. The first 200 shoppers will get a grocery bag filled with some of our favorite items. Upon checkout, every 15th shopper will get a coupon booklet with Sprouts savings. Each customer will get one free reusable bag with a purchase.

The fun doesn't stop when the grand opening ends. On Saturday, the first 300 customers to make a purchase will get a coupon booklet for five free sandwiches. Sprouts will hide 20 golden tickets on products throughout the grocery aisles. Shoppers who find one will get $20 off their purchase. Boar's Head will be on site, handing out 500 free hot dogs to customers.

At 10:30 a.m. on July 20, the store will host a nutritional lecture, Burn the Belly Fat, given by Sprouts Nutritionist Janet Little.

A new sale flyer highlighting weekly grocery specials will be distributed by email and online at each Tuesday. Every Wednesday, weekly sale flyers will overlap, meaning shoppers can save on last week's specials AND the current week's specials. Sprouts calls it "Double Ad Wednesday."

To learn more about Sprouts Farmers Market, please visit