KUSA – Making brownies with names like "Mary Jane Plain" and "Cheeba Crème Brulee" isn't all that unusual in Colorado these days.
It is unusual to make brownies with names referencing marijuana without the actual THC.
That's exactly what Greg Morrison is doing with his new business, Totally High Country Brownies.
Before his foray into the baking business, he spent 37 years with Colorado law enforcement, working as a police chief in towns like Silverthorne, Vail and Grand Junction.
Today he's retired, but he's keeping busy by selling his THC brownies.
"We packed about 2,000 brownies this morning before we came to meet you," Morrison told 9NEWS' Matt Renoux.
Even though Morrison's brownies are packaged with names one might expect on pot brownies, a person could eat 10 in one sitting and only get a sugar high.
"It's actually a really premium brownie," Morrison said.
If you look closely at the ingredients and the packaging, you'll see the brownies are completely cannabis-free.
"It's all based on double entendre," Morrison said. "There's absolutely no marijuana in these brownies. It's a spoof on the retail industry."
They're just regular brownies with an irregular marketing pitch.
"It's totally a gag gift," Morrison said. "You certainly have to have a sense of humor to appreciate it."
Morrison appreciates it, and so do his law enforcement friends, who never expected the former police chief to be in the business he is now.
"Secret service agents, US Marshals who I have worked with over the years, everyone is howling," Morrison said.
Two weeks into his faux pot brownie business, and sales are cooking thanks to yummy brownies and the creative spin on Colorado's edible pot market.
"It's a fun gift to poke fun at Colorado retail's marijuana industry," Morrison said.
While his brownies are showing up at gift shops around Colorado, you can also order them online here: www.totallyhighcountrybrownies.com.
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