A breakdown of 9NEWS ratings highlights from the May 2014 ratings period
DENVER – As Colorado's News Leader, 9NEWS is proud to announce that once again more people in more places and across more platforms make 9NEWS their first choice for news, weather and sports than any other station.
9NEWS and NBC continue to dominate morning news in Colorado. Between 6:00am and 7:00am, 9NEWS delivers more viewers (Adults 25-54) than KCNC and KMGH combined, with a 77% lead over the nearest newscast. Additionally, between 4:30am and 7:00am 9NEWS delivers over 73% more viewers (Adults 25-54) than its closest competitor in the same time period.
NBC's Today Show continues the trend at 7:00am, delivering nearly 23% more viewers (Adults 25-54) than Good Morning America on ABC. Weekend mornings are equally bright for 9NEWS, winning both the Saturday and Sunday morning newscasts from 6:00am to 7:00am and 7:00am to 9:00am.
As the day progresses, the story remains the same, with 9NEWS dominating early evening newscasts: easily winning at 4:00pm, 5:00pm and 6:00pm and more than doubling the viewership (Adults 25-54) of its nearest competitor. NBC Nightly News with Brian Williams also dominates at 5:30pm delivering more Adults 25-54 than CBS and ABC combined.
9NEWS at 9:00pm continues to show impressive growth, and is now within three-tenths of a rating point of overtaking KDVR.
9NEWS at 10pm continues to win the late news race, out-delivering KMGH and KCNC, Monday through Friday, by 105% and 44% respectively (Adults 25-54).
The station's performance continues in the digital realm, garnering nearly 42 million page views in the past 30 days between 9NEWS.COM, the 9NEWS mobile site and 9NEWS mobile apps (SOURCE: Omniture Site Catalyst; Mobile Local News 4/24/14 through 5/21/14).
9NEWS dominates in social media, adding to the impressive reach of the Networks of 9NEWS. KUSA owns the #1 television news Facebook page in Colorado with over 270,000 fans and a reach of over 159 million on Facebook, Twitter and Google+ combined (SOURCE: Spredfast 4/24/14 through 5/21/14).
9NEWS President and General Manager Mark Cornetta said "We are continuing to expand our efforts to provide our fellow Coloradoans with both the content they want and the information they need. We are certainly pleased with our continued wins on television, but are even more excited about what is happening in the digital and social media space and the opportunity to really interact with our audience."
The 9NEWS Shred-A-Thon, held on Saturday, May 17th drew thousands of viewers, helping to fight identity theft by destroying old documents and bills. The Shred-A-Thon resulted in over 350 tons of paper being shredded and nearly $84,000 being raised for CrimeStoppers.
9NEWS Vice-President and News Director Patti Dennis added, "Events like the recent 9NEWS Shred-A-Thon and the upcoming 9Cares Colorado Shares Summer Food Drive really allow us to work with the audience. It's exciting to meet these people face to face and even more exciting to see what we can accomplish working together."
9NEWS 10PM - KUSA 3.5 Rating (Adults 25-54), 8.0 Rating (Households)
CBS 4 NEWS 10PM - KCNC 2.4 A25-54, 5.7 HH
7NEWS 10PM - KMGH - 1.7 A25-54, 3.5 HH
NIGHTSIDE FOX31 - KDVR 0.7 A25-54, 1.1 HH
FOX31 NEWS at 9PM - KDVR 1.8 A25-54, 3.4 HH
9NEWS 9PM - KTVD 1.5 A25-54, 3.1 HH
9NEWS 6PM - KUSA 2.0 A25-54, 5.7 HH
CBS4 NEWS 6PM - KCNC 0.9 A25-54, 3.7 HH
9NEWS 5PM - KUSA 2.0 A25-54, 6.1 HH
CBS4 NEWS 5PM - KCNC 0.9 A25-54, 4.4 HH
7NEWS 5PM - KMGH 0.9 A25-54, 2.9 HH
FOX31 NEWS 5PM - KDVR 0.7 A25-54, 1.3 HH
9NEWS 6AM - KUSA 1.9 A25-54, 3.8 HH
7NEWS NOW 6AM - KMGH 1.1 A25-54, 2.6 HH
CBS4 NEWS 6AM - KCNC 0.7 A25-54, 2.6 HH
GOOD DAY CO 6AM - KDVR 0.5 A25-54, 0.7 HH
DAYBREAK 6AM - KWGN 0.8 A25-54, 1.1 HH