KUSA—A new TV ad tells a tale of woe about Obamacare using a local woman's story.
Trouble is, the story doesn't really hold water the way the ad presents it.
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In the world of political ads it can be hard to tell what's what. Sometimes ad makers use actors.
This is not one of those times. The ad from Crossroads GPS features a real person: a Castle Rock woman named Richelle McKim.
Our research team was able to locate information on McKim and her story on Thursday, shortly after the ad's release.
In the ad, McKim expresses two opinions: that Obamacare "hurts families in Colorado," and that Sen. Mark Udall (D-Colorado) should repeal it.
Udall stands by his support of the heathcare law, and giving no indication that he would repeal it, even if he had the power to do so on his own.
CLAIM: McKim "had to go back to work" to pay for healthcare
While the desire to obtain health coverage may have factored into McKim's decision to return to the corporate world, this ad is misleading because it packages this into its argument about Obamacare.
McKim declined to be interviewed by 9NEWS, but did tell us that she was not paid to participate in the ad.
She also expressed concern about the lack of choice in the matter of purchasing insurance.
McKim's profile(accessed 8/7/2014) on the business-oriented social network Linkedin shows she was continuously employed since July 2008, before President Obama was elected to office.
Her job at that time was working for her husband's business, a detail that the ad skirts when McKim states that her family was getting by on a single income.
Outside of her family business, McKim took her next job with Anadarko Petroleum in May 2010, which is still more than three years before the Affordable Care Act's individual mandate took effect.
This makes her anything but an example of the perils of mandatory health insurance, with people forced to incur costs against their will.
If health insurance had anything to do with her decision to obtain employment in 2010, that would have been a purely voluntary decision based on her own family's needs and desires.
BOTTOM LINE: As we've said before, it is fair to point out that Udall voted for Obamacare.
You can certainly find people who feel that the cost of their mandatory health plans aren't worth the hit to the family budget, while others are grateful to be able to get coverage.
But this ad, strangely, uses Mckim's unrelated life decisions to spin an Obamacare horror story meant to connect with people on a personal level.
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