AT&T to halt gathering customers' web-browsing data, stop charging for an opt-out

DENVER BUSINESS JOURNAL - AT&T said on Friday that it will end its Internet Preferences program, which collected web-browsing information from its broadband customers.

The Dallas, Texas-based telecom used the data to sell targeted advertising, according to technology news site Ars Technica. The company collected information on search terms, webpages visited, and links clicked.

AT&T (NYSE: T) launched Internet Preferences for its GigaPower fiber internet service in late 2013. The company tracked users even if they cleared cookies, used ad-blocking programs, or employed a browser’s do-not-track settings. The company charged households $29 if they chose to withhold data.

In one instance, AT&T charged $70 for its GigaPower service in Austin, Texas, similar to the pricing for competitor Google’s internet services in the area, according to the Wall Street Journal. However, the AT&T service cost was $99 for those who declined data collection.

Read more at the Denver Business Journal: http://bizj.us/1ohdf2

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