DENVER - When it comes to the iPhone, the “experience” may be more alluring than the actual product.
On Thursday, images from places like Australia and Japan showed scores of iPhone enthusiasts waiting in line outside stores for an iPhone that isn’t available until Friday.
The new model promises many new features including an enhanced camera, better retina displays and waterproofing.
But is it worth the hype?
Consumer expert Matt Granite says that’s not an easy question to answer.
"This is the best iPhone Apple has ever made, but is it revolutionary? Absolutely not!" Granite said.
Granite says the new iPhone does come with incredible features, but many of those same features can be found in other phones, and for a much cheaper price. He says the secret to iPhone “hype” is in Apple’s marketing.
"Apple is definitely steering the hype. They spend all year fixating on how they're going to release that phone and create momentum. The iPhone 7 was probably built 2 or 3 years ago but the set it up so they can convince you that now is the time, now you need to upgrade," Granite said.
Granite says another factor that helps the tech giant is they tend to have the highest customer satisfaction rating -- usually surpassing their competitors by a landslide.
Apple’s marketing/customer service has been so good that some versions of the iPhone 7 have already sold out. There’s no doubt more are on the way.
Copyright 2016 KUSA