MYRTLE BEACH, S.C. — Here's something to think about the next time you're at Myrtle Beach.

The city's lifeguards not only watch the water, but they also help rent out umbrellas – a dual role some people view as unsafe.

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Myrtle Beach has a franchise agreement until 2025 that allows three different companies to operate lifeguard services and concessions on the beach. 

The lifeguard companies are not certified through the United States Lifesaving Association.

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The rules are different just up the road -- in North Myrtle Beach.

Lifeguards there just focus on the water, while another division rents chairs and sells concessions.