Does your cat have a rhinestone collar? Does your dog wear one of those little sweaters? Do your pets enjoy the finer things in life? One Denver businessman may have something for that pet with discerning taste.

“We make something that we like to call cat wine and dog wine,” said Brandon Zavala, founder of Apollo Peak Pet Wine.

The wine gets its color from beets—both red and golden beets are used to make the non-alcoholic drink, which also includes herbs like mint and catnip.

“There are different blends that actually help to excite cats,” Zavala said. “The dog wines are more of a mellowing drink.”

Apollo Peak celebrated its one-year anniversary October 1, 2016, but Zavala said they have been doing most of their production in the last few months. He estimated that the company has shipped nearly 15,000 bottles of dog and cat wine. He started distributing the product in Asia.

“It blows my mind every day,” Zavala said. “I never thought that something I had fun with, and that I made in my little apartment here in Denver would explode to what it is now.”

Apollo Peak is named after Zavala’s 10-year-old cat, Apollo. Apollo escaped in 2011, and was returned to Zavala about two years later. He became the inspiration for the business, but he does not like drinking the wine anymore.

“He used to love this stuff in the beginning, but we started making so much of it that he just got used to the smell,” Zavala said. “I hope he’s not a catnip-aholic.”

For more information about Apollo Peak Pet Wine, go to their website.

The effect of cat wine on Toad the Cat: