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9 classic commercials from now-closed Rocky's Autos

Television commercials for Rocky's Autos were Colorado television staples in the early 2000s.
Credit: Rocky's Autos

DENVER — Denver car dealership Rocky's Autos, Inc. has closed its doors.

The independent Federal Boulevard dealership was well-known for its local television commercials in the early 2000s.

"Rocky's Autos is no longer in business as of September 6, 2022. Thank you," said a post on the dealership's website.

Ron Vigil, who starred as "Shagman" in Rocky's Autos commercials, announced the closure on Facebook.

"Rocky's Autos has closed down," Vigil said. "After 40 years of being a family business in an ever-aggressive industry, I'm proudly walking away with my head held higher than I thought I would."

RELATED: Denver dealership Rocky's Autos closes after 40 years

Hundreds of people on social media shared their memories of Rocky's Autos and its comedic commercials that were known as some of the funniest in Colorado. 

For those who remember the commercials, and for those who never got to enjoy them, here's a look back at some of the gems.

The Deal

Deflated Balls

Therapy

Dump That Loser

Find a Hookup Mate Now

Messed Up Family

Internet Rap Battle

Hell's Kitchen

Spit Shine

Rocky's Autos opened in 1982 at West 20th Avenue and Federal Boulevard, near Mile High Stadium. The dealership moved to West 63rd Avenue and Federal in 1992.

"It was an honor and distinct privilege to work for an independent corporation with creative standards truly outside the norm, and I'd like to think I was a big part of it," Vigil wrote.

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Credit: Ron Vigil

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