LOVELAND, Colo. — Loveland's sports and entertainment arena is getting a new name as it turns 20 years old.
Budweiser Event Center will be renamed Blue Arena.
Blue Federal Credit Union announced it will take over the naming rights of the northern Colorado arena in October at the expiration of the current contract with Larimer County. The facility will be renamed Blue Arena with a 10-year naming rights agreement.
Budweiser Events Center will retain its name until the current contract expires on Sept. 30.
Founded in 1951 for personnel at Cheyenne's F.E. Warren Air Force Base, Blue Federal Credit Union operates six Wyoming locations, 14 Colorado locations and serves members worldwide.
Budweiser Events Center seats more than 6,000 fans for sporting events and up to 8,000 at concerts. It is home to the Colorado Eagles of the American Hockey League, concerts, family shows, graduations and Larimer County’s PRCA Rodeo.
"As a well-known staple in Northern Colorado, we are thrilled and honored to partner with Larimer County and to have the Blue name on The Center," Blue Federal Credit Union President and CEO Stephanie Teubner said.
"Blue has been serving communities for 70+ years, and we’re proud to be a key partner in this exciting project that will benefit our members and the community. We are confident Blue Arena will not only serve as a community gathering space but also as an important economic driver for the area."
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