New York based watermelon water startup company is moving its headquarters to Denver and will be led by the former CEO of New Belgium Brewing Co.

WTRMLN WTR, which specializes in cold-pressed watermelon water, is moving its headquarters to the River North neighborhood and will be led by CEO Christine Perich, who led Fort Collins-based New Belgium Brewery as its chief executive.

The move to Denver follows a year of growth for the company, which sells its products online and now is in 10,000 stores across the U.S., including Whole Foods Market and Safeway stores in Denver. Online, a 12-pack of the WTRMLN WTR sells for $44.99.

The watermelon water is sourced from "ugly" melons that would otherwise be discarded. It is made with only watermelon and a drop of organic lemon juice -- no sugar added. The drink is similar to coconut water in calories. But company execs say it also is high in potassium.

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