Southwest Airlines will launch new nonstop flights this fall from Denver into America’s blues-music capital and the country’s largest border town.

Denver International Airport’s second-largest carrier will begin daily service on Oct. 3 between Denver International Airport and Memphis International Airport. Then, on Oct. 7, the Dallas-based carrier (NYSE: LUV) will offer weekly service on Sundays between DIA and El Paso International Airport in Texas.

Also, Southwest will increase the number of daily flights between Denver and Phoenix Sky Harbor International Airport from 10 to 11 beginning on Oct. 3. The moves are part of a national expansion of routes and of a concerted effort to increase frequency into Phoenix.

“This additional service continues our purpose of getting customers to the places that matter most to them with our friendly, reliable and low-cost air travel,” said Craig Drew, Southwest’s senior vice president of air operations.

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