MINNEAPOLIS — Target Corp. announced Monday it's replacing its Archer Farms and Simply Balanced brands and condensing its Market Pantry line to make way for a new flagship food brand called Good & Gather.
Good & Gather will be Target's largest internal brand by the end of 2020. The brand will roll out in phases, beginning Sept. 15 and continuing through the end of 2020.
The line will have more than 2,000 products ranging from dairy to produce, pastas and meats to granola bars and sparkling water along with trendy items such as avocado toast salad kits, beet hummus and heat-and-serve roasted poblano mac and cheese.
Archer Farms was the first in-store food brand for Target (NYSE: TGT), introduced in 1995; Simply Balanced was launched in 2013.
The company says it will reformulate most of the brands' old favorites and offer them under the Good & Gather "with even better ingredients and taste."
SUGGESTED VIDEOS | Next with Kyle Clark
