Broomfield-based Vail Resorts Inc. (NYSE: MTN) has plans to invest approximately $175 to $180 million across its network of 18 resorts in time for ski season 2019-20.
This move brings the company's total investments in "guest experience" at properties to more than $1.2 billion over the last decade, the ski resort giant says. Approximately $150 million was invested in improvements for the current season.
Skiers and snowboarders can expect improved ticket-buying experiences at North American resorts as the company plans to allow those who make advance purchases to skip the ticket window and get their lift tickets from agents at base-area lifts.
North America’s largest ski operator also has plans to invest in energy-efficient snowmaking technology and infrastructure upgrades at Vail Mountain, Keystone Resort and Beaver Creek Resort to help drive more predictable opening dates and improve early-season conditions. These plans, however, are subject to U.S. Forest Service approval, the company said in a release.
Read more at the Denver Business Journal: https://bit.ly/2rvjOzn
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