Alterra Mountain Co., the newly formed company that operates Colorado’s Winter Park and Steamboat ski resorts, has named Rusty Gregory as its CEO.

Gregory is a longtime California ski executive who served as CEO of Mammoth Resorts, operator of the Mammoth Mountain ski area near Yosemite National Park, for more than 20 years. He started his ski-industry career 40 years ago as a lift operator at Mammoth.

Denver-based Alterra was formed last year when Denver-based Intrawest Resort Holdings Inc. was sold to affiliates of Denver’s KSL Capital Partners and Henry Crown and Co., gathering ski areas that were previously operated by Intrawest and KSL under one roof. The company later acquired Mammoth Resorts and Utah’s Deer Valley. (Henry Crown's Aspen-area resorts are not part of the deal.)

In a statement, Alterra said that Gregory “will focus on establishing the newly-formed Alterra Mountain Co.’s culture and developing the growth, operating and guest service strategies for its platform of mountain destinations across North America, while leading its more than 20,000 employees.”

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