According to company officials, the new product is geared toward fans of both types of drinks to come up with what the company describes as "a great Coca-Cola taste infused with Brazilian coffee."
The new Coca-Cola with Coffee is available in three flavors -- Dark Blend, Vanilla and Caramel. In addition, Coca-Cola with Coffee Zero Sugar is available in Dark Blend and Vanilla.
According to a release from Coca-Cola, the product is shelf-stable and will be sold in the ready-to-drink coffee aisle in supermarkets.
Coca-Cola trademark brand director Brandon Strickland said that more than 50 percent of Coca-Cola drinkers enjoy both coffee and cola on a regular basis.
"Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school, or on the go,” Strickland said. “Now, you don’t need to leave Coca-Cola to get your coffee fix.”
As part of the product introduction, Coca-Cola is teaming with Walmart and nationwide drove services provider DroneUp to bring Coca-Cola with Coffee to selected consumers at single-family homes within a one-mile radius of a Walmart Supercenter in Coffee County, Ga.
According to a release, the United States is the 50th market to launch Coca-Cola with Coffee, after it was first introduced in Japan in 2018.