Dish Network Corp.'s Sling TV service broke out a new ad campaign this week, advocating that users try "slinging" together.

The Douglas County company introduced its "We are Slingers" new multimedia marketing campaign created by Virginia-based ad agency The Martin Agency.

In one TV spot, one couple invites another couple to try "slinging," with one man mistakenly thinking "swinging" and he begins to remove his shirt.

The double entendre is a key part of the campaign, according to ad agency officials.

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