You have to give Denver International Airport credit … the folks there have really taken in stride the fact its Wikipedia page has a section devoted to conspiracy theories.

OR HAVE THEY?!

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Courtesy DIA

Seriously though … the airport launched a new marketing campaign on Friday based around the huge Great Hall remodel taking place.

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Courtesy DIA

OR IS IT REALLY A CODE?!

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Courtesy DIA

The billboards are placed on sections of the airport that have been sectioned off for the renovation, which will bring new businesses to the Great Hall and move the security checkpoints out of the famous white tented area.

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Courtesy DIA

OR WILL IT?!

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Courtesy DIA

The billboards feature a lizard person, those famous underground tunnels, Blucifer with his laser eyes, aliens, the Illuminati and freemasons. Obviously, it’s all a clever joke.

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Courtesy DIA

OR IS IT?!

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“Though we aren’t expanding the bunkers or revamping the lizard lair with this project, we wanted to have some fun with our construction messaging and embrace the conspiracy theories of DEN,” airport spokesperson Emily Williams wrote in an emailed statement to 9NEWS. “Besides, with so many construction walls up throughout the terminal, who is really to say what’s going on back there? Passengers and visitors to DEN can make their own determination after visiting DENFiles.com.”

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Courtesy DIA

For what it’s worth, DENFiles.com redirects to the site for the Great Hall project.

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LIKELY STORY.

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Courtesy DIA

It sounds like there’s something a little … fishy going on here.

(Seriously though … well played DIA!)