ST. PETERSBURG, Fla. — It's a habit they don't want to start.

The Food and Drug Administration has a new PSA to drive home the message to teenagers that vaping can be addictive.

Here's why: There's been seen a huge surge in the number of kids trying it. Just last week, Florida Attorney General Ashley Moody met with Sarasota school leaders.

She says about two-thirds of teens don't realize e-cigs contain nicotine. Now, the FDA is debuting a new video with social media star Julius Dein. 

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He's known for mixing magic with comedy and has more than 20 million followers online.The message: Some people think vaping is no big deal, but that's just an illusion.

That ad is geared toward 12-17 year olds.

The video already has more than 11,000 views as part of the FDA’s The Real Cost Campaign.

They also have a website that's packed with information to educate teens about what's in the vape pods.

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