TAMPA BAY, Florida – One of the world’s most famous pitchmen, Tony Little, is joining 10News’ fight against soaring prescription costs.

Little, 60, helped create a spoof infomercial for “The Wallet Lifter,” a fictitious product that “targets your vulnerable wallet area, making it lighter,” to the benefit of pharmaceutical companies.

Tony Little and Noah Pransky find new ways to bond over the soaring costs of prescription drug prices.

He joined investigative reporter Noah Pransky in-studio for the shoot Wednesday morning after he saw 10Investigates’ compelling stories on skyrocketing drug costs earlier in the week.

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