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Castle Rock boutique returns with pay-what-you-can homecoming dresses

Anyone can come in and shop dresses and shoes, complete with photos and hype.

CASTLE ROCK, Colo. — A boutique in Castle Rock is gearing up for homecoming with a "pay what you can" business model – except they call it "pay what makes you happy."

The Be Happy Boutique has done this before, for prom, and wanted to keep the tradition going. 

Anyone can come in and shop dresses and shoes, complete with photos and hype. 

The boutique is run by Rylie's ARK, a nonprofit started after the owner lost her young daughter four years ago. "ARK" stands for "acts of random kindness." 

"We call the boutique "Be Happy" for a reason," owner Meghann Guentensberger said. "This whole organization started in memory of our daughter, who passed away four years ago, and she would just say 'be happy.' And there's so many ways to make somebody happy, and sometimes it's just looking fabulous in a dress, or having an opportunity you didn't think you would have."

The boutique is open through Sept. 26 at the Outlets of Castle Rock. They're open on weekdays by appointment only, but anyone can stop by on weekends. 

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