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Denver tops 31M visitors for 3rd year; tourist spending ties record

Tourists spent $6.5 billion when visiting Denver.
Credit: Getty Images/iStockphoto

DENVER — Denver attracted more than 31 million visitors in 2018, the third year in a row that the city has surpassed that level, according to an annual report released Wednesday by Visit Denver, the city's convention and tourism bureau.

Those visitors spent $6.5 billion – a total that matched the previous record set in 2017, according to the annual survey by Longwoods International USA.

The survey found the city's total number of visitors in 2018, including both day and overnight visits, was 31.4 million, down slightly from the record level of 31.7 million set in 2017.

Florida is a newcomer to that top six list, said Michael Erdman, senior vice president for Longwoods International, which has been conducting the surveys for Visit Denver since the 1980s.

“Florida suddenly comes up as a major contributor to visitors to Denver,” Erdman said.

California, Texas, Florida, Illinois, Arizona and New York were the top-ranked states for sending visitors to Denver.

Read more at Colorado Politics.