Zomething Different: 10 things you probably didn't know about Zima
Zima's back - back again. Zima's back - tell a friend.
5:13 PM MDT May 15, 2018
10:07 PM MDT May 15, 2018
Coors, our local big beer maker, has decided to bring back Zima for a second consecutive summer. The '90s mainstay in my parents' jokes at barbecues is back - and quite a few people are happy about it. Some likely don't care.
Even if you don't care - we care - so here are some facts about the beer that debuted while the writer of this article was just an infant (note: I have not had Zima, but I've had a Smirnoff Ice or two - and I hear this is pretty similar):
1. The drink's full name is "Zima Clearmalt"
2. It debuted in 1993 when I was just 1-year-old. The 1993 commercial was immortalized by YouTube viewer Keith Richardson:
3. Coors killed U.S. sales of the drink in 2008 after trying quite a few different flavors in addition to the standard "citrus."
4. The only country where Zima is still sold regularly is Japan.