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Coach Prime holds Signing Day news conference

Coach Prime has been advertising the CU football program to potential recruits on social media since his hiring in December.

BOULDER, Colo. — The Colorado Buffaloes football team welcomed its newest members to the program on National Signing Day on Wednesday.

New head football coach Deion "Coach Prime" Sanders and CU Athletics hosted a news conference Wednesday at 2 p.m.

> Watch a replay in the video player below: 

Wednesday is the first day of the late signing period for college football.

Sanders is looking to make a splash in his first year in Boulder after spending the past three seasons at Jackson State University in Mississippi. He's been advertising the program to potential recruits on social media since his hiring in December.

Sanders has gathered the family for a commercial set to air during the Super Bowl in February. Oikos unveiled the new spot that will star Sanders for the second year in a row.

The "Family Reunion" commercial features Sanders and his family enjoying yogurt at an epic picnic. 

Joining Sanders in the ad are his son and CU quarterback Shedeur, daughter Shelomi, son Shilo, sister Tracie and mother Connie. Oikos said each family member shows off a different feat of strength at the family picnic.

The commercial will air on Sunday, Feb. 12, both pregame and in-game during the meeting between the Kansas City Chiefs and Philadelphia Eagles. The ad is also available to watch on Oikos' YouTube channel.

Credit: Nick Walker



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