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RTD's new campaign looks to address declines in ridership, changing travel behavior

RTD wants public input on its future as it faces competition with ride-share services and the potential for self-driving vehicles.
Credit: KUSA

DENVER — The Regional Transportation District on Wednesday unveiled its "Reimagine RTD" campaign — a two-year effort to address ridership decline and the changing competitive landscape that includes ride-share services and the potential for self-driving vehicles.

"The way people travel is changing," RTD said in a news release. "People across the metro area are redefining how they get around."

RTD ridership numbers have steadily decreased since 2014, according to data on its website. Approximate ridership numbers based on annual boardings since then were:

  • 97.6 million from December 2017 to November 2018.
  • 100.9 million from December 2016 to November 2017.
  • 101.3 million from December 2015 to November 2016.
  • 103.4 million from December 2014 to November 2015.

RTD will host a public telephone hall tonight to kick off the Reimagine RTD campaign.

> Click/tap here for more information on the town hall.

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RTD is also hosting a series of additional one-hour telephone town halls in October for each of the 15 districts in its service area. About 180,000 residents live in each district.

The public can ask board directors and staff questions and participate in live polls during the event. About 30,000 residents in each district are also called at random and invited to take part in the forum.

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People interested in participating can call 1-855-543-3425 or visit rtd-denver.com/town-hall to listen in.

RTD celebrated 50 years in service in July.

RELATED: Ridership on RTD light rail decreases significantly

> Click/tap here for the full schedule of telephone town halls.

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