HERSHEY, Pa. — Thousands of pet lovers across the country voted in the 2024 Cadbury Bunny Tryouts and a winner has been selected!
Louie the raccoon has officially taken the crown, beating dozens of strong contenders. The two-year-old raccoon from Miami has won a starring role in the 2025 Cadbury Bunny Tryouts commercial and will also take home $7,000 in prize money.
Louie was rescued by his owner, Jaime, in 2021 after he was deemed unfit to live in the wild. When he isn't lounging in his favorite tree, he's busy fundraising for wildlife rescue and rehabilitation centers by creating art using his toe-painting skills!
"We're thrilled that Louie has been chosen as the winner – we are longtime fans of the Cadbury brand and are honored to see Louie join the long legacy of incredible Cadbury Bunnies," said Jaime Arslan, Louie's owner. "Louie's TV debut in Cadbury's 2025 commercial can't come soon enough!"
Louie joins fan-favorite past winners in the Cadbury Bunny Tryouts Hall of Fame, Crash the Rescue Cat (2023), Annie Rose the Therapy Dog (2022), Betty the Frog (2021), Lieutenant Dan the Treeing Walker Coonhound (2020), Henri the English Bulldog (2019).
This year's competition featured a bracket-style elimination tournament on Instagram. Pet owners nationwide submitted their pets for consideration through Instagram posts explaining why their furry (or scaly) friend should be the next Cadbury Bunny. Throughout March, fans voted for their favorite contestants as finalists were narrowed down.
"Each year we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun," said Natalie Shuntich, senior associate marketing manager at The Hershey Company. "Witnessing how fans participated in each wave of voting, and the loving support for our thirty-cute finalists from Cadbury fans across the U.S. is a testament to the love for the Cadbury brand."
