DENVER — RUNA is a clean energy beverage that provides consumers an all-natural, sustained energy boost without the calories and sugar of traditional energy drinks. Acquired by All Market Inc. (AMI) in 2018, the leaders behind Vita Coco have reinvented RUNA’s identity in the clean energy space through a complete reformulation and rebrand, which launched in June 2020.
While the energy drink category is crowded with supercharged drinks that offer a massive boost, most are full of artificial junk that today’s consumers don’t want to put in their bodies. After a national survey found that 40% of millennials stated “natural”, “high caffeine” and “low calorie” as the three most important product attributes when looking for an energy source, RUNA recognized a significant opportunity in the category for a clean source versus the sugar-rich options that have long dominated the market.
The beverage’s new low-calorie proposition delivers the functional benefits of tea with the power of an energy beverage without the crash or jitters. By leveraging its key ingredient – guayusa – and tweaking others, RUNA sits at the intersection of consumers’ beverage and caffeine needs to offer power from a good place.
Since its inception, RUNA has supported more than 3,000 farming families and planted more than 1.2 million trees in Ecuador. RUNA is USDA Organic Certified, Fair Trade Certified and B-Corp Certified. Being Fair Trade Certified means that a fair price is paid to the farmers and a safe work environment ensured for all workers. And as a B-Corp Certified brand, RUNA has legally defined goals to have a positive impact on society, workers, the community and the environment. So, not only will making the clean energy swap to RUNA make you feel good, but you’ll be doing good.
The new RUNA lineup – which includes six enhanced flavors – is available for consumers on Amazon and select retailers nationwide, including your home for Optimum Wellness, King Soopers, Target, Ralphs, Safeway, Albertsons and more.
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