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NFL inks sports bet deals with Caesars, FanDuel, DraftKings

The National Football League has reached deals with three gambling companies to become official sports betting partners.

ATLANTIC CITY, N.J. — Once one of the staunchest opponents of allowing people to legally bet on its games, the National Football League has reached deals with three gambling companies to become official sports betting partners.

The NFL is partnering with Caesars Entertainment, DraftKings and FanDuel.

They'll get the use of NFL trademarks and official league data, and will integrate their own betting content into NFL.com and the league’s app.

>>Video above: Sports betting becoming more popular in Colorado with start of NFL season

The NFL was among the professional sports leagues that fought New Jersey’s efforts to overturn a ban on legal sports betting in most of the country.

New Jersey won a U.S. Supreme Court case in 2018 that led to the explosion of legal sports betting since then.

RELATED: After months of sports betting, how much tax money has Colorado made?

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